The Director 

Her Story

Her Mission

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Vera Moore Bio Pic

Her Mission

Her Story

True Beginnings, established as a 501(c)3 organization in 2013 in the Hampton, VA region, by a formerly incarcerated woman, Vera Moore, who has a vision of providing other formerly incarcerated women true access to prosperity and equity through wrap-around services such as trauma informed case management, life coaching, nutrition and wellness workshops, family therapy, employment readiness groups, and other gender responsive programing.

These services bridge the many gaps associated with reentry. Vera Moore experienced her first bout with prison in 1997, faced a life sentence for attempted murder and arson, but refused to accept the plea and fought for a lesser charge; she received four years at half time.

Ms. Moore tried several times to get her life together, however, having experienced abuse as a child coupled with an abusive marriage lead her to a nagging crack addiction causing her to lose her children, be homeless while pregnant, and end her career in Real Estate.

The weight of life and social norms was on many occasions too much to bear with no support, little to no resources, and various obstacles gave up and regressed. In 2008, exhausted and vulnerable, she recognized her own trauma in her second oldest daughter and made a solid decision to never look back.

Ms. Moore formed True Beginnings in 2012 after identifying what was most beneficial in the journey of her and her family, a solid support network, trauma informed treatment, and relatable case management; she has continued on the quest to build legacies with other women like herself for the children who suffered undeserving. 

Working within the community has always been a career choice for Vera Moore, CEO of True Beginnings; her diverse business and professional background allows her to help former inmates transition back into their communities and adopt a normal routine as they strive to be a positive influence in society.

Vera Moore’s vision is to bust wide open the stigmas associated with justice-involved women through assisting women in crisis with family reunification through healing, teaching leadership, and dismantling systemic impacts on low income communities.

Vera believes that each woman has the ability to change their lives and become productive citizens but the healing must be addressed within the whole family, therefore therapy and services must be all inclusive and the children, spouse, and other intimate partners must also participate in the process.

Vera Moore, Las Vegas, November, 2019

Who are you when no one is watching?

The room was full and the women hungry for support and guidance. It was amazing. Big shout out out to my TEAM and Comrades

Justice Eckerson

Veleta Keller

J Marie Willis

I LOVE THESE LADIES AND THEIR STRENGTH AND THEIR VULNERABILITY AS COMPLETE WOMEN. WHEN WE GIVE WE FIND LOVE AND SUPPORT IN OTHERS. WALK IN YOUR PURPOSE AND YOU WILL FIND OTHERS JUST LIKE YOU!